Whatever the composition of your marketing strategy, your business signs surely play an important role in it. To achieve success with your signs, you need to make them stand out and attract attention – in other words, you need them to feature the right design. Here are some tips from a signs Denver designer about how to create that attractive and attention-grabbing design.
Be Bold with Your Signs
Even if your brand is one that exudes subtle elegance, you need to be bold with your sign design, otherwise they will not grab attention the way you expect them to. Boldness does not have to mean harsh colors and graphic elements that are too conspicuous – you can create signs that are bold and elegant at the same time with the help of 3D solutions, such as large, multidimensional lettering or with signs illuminated with LEDs or with other types of lighting.
Consider the Environment in Which Your Signs Will Be Placed
Your signage solutions need to be different for busy areas that feature lots of visual information, such as shopping centers and for quiet areas without too much competition. In busy areas, use signs that are a bit brighter or that use special solutions, such as glossy finishes or that are powered and moving to attract more attention.
You should also pay attention to how you position your signs. The height at which you install your signs should be suitable for the size of your signs – a sign that is too large for the height at which it is installed is too in the face, while a sign that is too small is unreadable. The location of your sign should also determine the colors to be used – if you want to place your sign at the edge of a forest, for example, you should make sure that the sign does not feature any green or that the usage of the color is very limited.
Use Text Widely
You should avoid cluttering your signs with too much text. Ideally, your signs should not contain more than 15 words, distributed into three lines, with the information contained being limited to the basics, such as your contact details, your slogan and a call to action.
The fonts that you use for adding text is also essential. Use simple, elegant fonts, preferably fonts that are not ornamental. If your brand requires it, you can use fonts that imitate handwriting, but make sure that your text will be easy to read. You can use standard-thickness fonts, but bold or italicized fonts are known to attract the gaze more efficiently.
To maintain consistent styling and a tasteful appearance, limit the number of fonts used on your signs to maximum two – more fonts would clutter the entire signage design.
Check out the signage solutions used by your competitors and educate yourself about color theory and color psychology. Try to figure out how you can use what you have learned to create signs that stand out wherever they are placed and attract the right type of attention.
Ever since some brands have developed new and improved mesh office chairs there has been a lot of talk about these types of office furniture items. Mesh chairs are light, resilient and designed to be as ergonomic as possible. However, the market has recently become flooded with cheaper chairs that don’t necessarily offer the best quality. As a result, it has become increasingly more important for business owners to evaluate the condition of the chairs they buy and consider which items they should continue with.
Important Tips on the Selection of Mesh Chairs
It’s hard to design mesh office chairs that are totally comfortable, and without padding, these products can be difficult to cope with. If you buy a mesh office chair, be sure to get one with good padding, since the alternative would be having to deal with a lower quality item that would sag and become stiff and uncomfortable over time.
A hard mesh chair can be a good alternative in the long run, as the mesh will not expand and contract over time, so the chances that it would eventually sag are minimized. However, with hard mesh chairs it can be harder to find a comfortable feel, and the chair will be a little more stiff than softer chairs to begin with. The answer is to check with your employees to see whether they would prefer softer or harder mesh chairs before making your choice, and considering the overall quality of each brand of chairs that you’re thinking of buying.
It’s also important to find a mesh chair that isn’t too abrasive or difficult to clean. Non-padded mesh chairs can be easily cleaned with a vacuum, however, if you want to clean it with paper products like napkins, then the task might become a lot more difficult. The best option here is to find padded mesh chairs that are known for their easy to clean fabrics, then exercise prevention and always try a vacuum first.
As for the idea that your mesh chair might be too harsh for the skin, this isn’t the case with higher quality products. Make sure the mesh fabric is of superior quality and keep track of whether any of your employees suffer from allergies to polypropylene, PTFE or PVC, before buying your new chairs.
Deciding on Which Mesh Chairs to Purchase
As you comb the market for the highest quality chair, a pattern will emerge showing that the softer fabrics, best padding materials and most ergonomic mesh chair designs are somewhere in the average pricing range for a typical mesh office chair.
So the idea is to look for established brands selling high quality office chairs, and look for their best rated mesh chairs, comparing prices and features until you can find the best choice for your office.
Be sure to also check online reviews and actually talk to business owners who have bought a certain line of chairs, to find out how they fare in the long run. In some cases you’ll find the most unlikely option is also the best, with cheaper, seemingly less “flashy” mesh chairs taking the lead in providing the best overall health and performance rating over the course of 5-10 years.
Flexible packaging materials are everywhere nowadays. Used for manufacturing not only bags, pouches for food and non-food products, but suitable for creating various other forms of packaging, these resistant and easy to handle materials come with numerous benefits – here are the most important types and their advantages.
Types of Flexible Materials Used for Packaging
The term flexible packaging material is used for any packaging solution that can readily change shape when wrapped around the product to be contained – here are some of the most common types:
– Vacuum pouches – made from a mixture of polythene and nylon, these solutions efficiently block out moisture and air, so they are great for packaging food products
– Thermoforming film – this material seals the product perfectly and it is puncture-resistant, yet easy to open, features that make it the preferred solution for both food and non-food products, especially vegetables, dairy and cosmetics
– Lamination film – an excellent solution for packaging that has large prints on, such as shopping bags. Laminated film solutions are available with different oxygen transmission rates, so there is a suitable type of thermoforming film for any product
– Inner bulk liners – great for protecting the product inside against moisture, dust, pests and other contaminants coming from the outside, these liners can efficiently optimize logistics processes.
Enhanced Product Appearance and Visibility
The flexible materials used for manufacturing packaging materials offer versatility in terms of shape, size, transparency, chemical and physical features. Made from various types of plastic or from very thin gauge aluminum foil, these packaging solutions can accommodate products of any size and shape, they are available in transparent versions or in versions partially or completely covered in print. The advanced technologies available for flexible materials allows for putting on vivid prints of the highest quality, making the product inside the packaging more attractive for customers.
Flexible materials are the preferred choice for manufacturers in the food industry because they are free from any contaminants and they keep the product inside fresh for longer.
Flexible materials are safer for the environment as well:
– They require less energy to produce, therefore the production process generates smaller quantities of greenhouse emissions
– They can be fitted with components that allow the packaging to be reused, such as spouts or zip locks, so they result in much less waste.
Flexible materials are thin and light-weight, which means that they do not add considerable weight to the weight of the product like it would be the case with metal cans or packaging made from wood, therefore they are easy to store and easy to transport. Consumers also prefer this type of packaging because it is convenient, especially if the design of the packaging includes re-sealable features.
Flexible materials are used not only for packaging food products – non-food products benefit from the advantages of these great solutions just as much, making flexible solutions extendable to almost any kind of product, small and large, regularly shaped and irregularly shaped items alike. Shelf appeal, comfortable usage and enhanced safety are features that any type of product can benefit from and features that flexible materials readily offer.