Whatever the composition of your marketing strategy, your business signs surely play an important role in it. To achieve success with your signs, you need to make them stand out and attract attention – in other words, you need them to feature the right design. Here are some tips from a signs Denver designer about how to create that attractive and attention-grabbing design.
Be Bold with Your Signs
Even if your brand is one that exudes subtle elegance, you need to be bold with your sign design, otherwise they will not grab attention the way you expect them to. Boldness does not have to mean harsh colors and graphic elements that are too conspicuous – you can create signs that are bold and elegant at the same time with the help of 3D solutions, such as large, multidimensional lettering or with signs illuminated with LEDs or with other types of lighting.
Consider the Environment in Which Your Signs Will Be Placed
Your signage solutions need to be different for busy areas that feature lots of visual information, such as shopping centers and for quiet areas without too much competition. In busy areas, use signs that are a bit brighter or that use special solutions, such as glossy finishes or that are powered and moving to attract more attention.
You should also pay attention to how you position your signs. The height at which you install your signs should be suitable for the size of your signs – a sign that is too large for the height at which it is installed is too in the face, while a sign that is too small is unreadable. The location of your sign should also determine the colors to be used – if you want to place your sign at the edge of a forest, for example, you should make sure that the sign does not feature any green or that the usage of the color is very limited.
Use Text Widely
You should avoid cluttering your signs with too much text. Ideally, your signs should not contain more than 15 words, distributed into three lines, with the information contained being limited to the basics, such as your contact details, your slogan and a call to action.
The fonts that you use for adding text is also essential. Use simple, elegant fonts, preferably fonts that are not ornamental. If your brand requires it, you can use fonts that imitate handwriting, but make sure that your text will be easy to read. You can use standard-thickness fonts, but bold or italicized fonts are known to attract the gaze more efficiently.
To maintain consistent styling and a tasteful appearance, limit the number of fonts used on your signs to maximum two – more fonts would clutter the entire signage design.
Check out the signage solutions used by your competitors and educate yourself about color theory and color psychology. Try to figure out how you can use what you have learned to create signs that stand out wherever they are placed and attract the right type of attention.